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Red Arrow trading is an electrical wholesaler based in the UK. The company has a great online presence. The company has seen an opportunity in explainer videos to establish credibility in the electrical wholesale industry.
The video’s aims:
- To target end users instead of focusing on B2B, by this increasing brand awareness
- To inform, entertain and educate an audience about the history of lighting technology
- To establish credibility and showcase expertise in the industry the company operates in
- To improve the company’s online presence and drive traffic to Red Arrow’s web page
Deciding on the topic was easy due to the nature of the business. Creating fun visuals using Adobe After Effects, adding sound effects and background music gave the video character and made it engaging and interesting. Making the video took 3 working days and only minimal amends were required once submitted.
The video enjoyed positive feedback. The video was used on Red Arrow’s social media channels and were described as interesting by its audience.
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